How to shop smart in the January sales


The January sales will soon be coming to an end, but that doesn’t mean there isn’t time to grab yourself some excellent fashion and home bargains. Read on as we give you some tips for smart shopping during the sales.

Shop for what your home needs

It’s important to mainly shop for what you need. The odd impulse buy is fine, of course, but you really won’t be getting the most out of the sales unless you are buying items you would otherwise be paying full price for. Have a good look around your home and take note of the key items you need; a new rug, bathroom shelving, or perhaps a new chopping board? Shop according to these needs and you may be able to take advantage of the sales.

Remember that interior trends change more slowly than clothing, so items that looked good last year will almost certainly still look good next year. In fact, some home trends from 2017 are practically guaranteed to be staying in vogue for 2018, such as tropical animals, plants and fruits.

Shop for your wardrobe

In much the same way, you can shop according to the needs of your wardrobe. Take a good look through your existing clothes and throw out anything that doesn’t fit or you simply don’t wear; donate to charity or recycle if you can. Now is the time to invest in essential, long-term items, such as a coat, boots, a black dress, work wear or a decent pair of jeans. Don’t invest in anything too wintry this side of Christmas, unless you know for a fact that you will wear it next year. Those who have an eye for upcoming trends can try to find items they know will look good well into 2018.

Shop Designer

Fans of designer items will find that the January sales are the ideal time to invest, often making you savings of tens if not hundreds of pounds. Many mens designer shirts, such as those found at, are heavily discounted in the sales. Attending a wedding in July? Buy your designer suit now and save a fortune.

Make the most of this year’s January sales by shopping for timeless, classic designer pieces and items that your home really needs.